Your Vision.
Sharpened Strategy, Accelerated Execution.
Senior operators and strategists who join your team, own the work, and deliver results, so you can focus on leading the business. By your side, each Rung of the journey.
Impact delivered to our clients in the last 6 months:
£2.5M
Investment round closed
30x
Growth in 5 months
£3.5M
ARR scaled in 12 months
2×
Revenue doubled YoY
WHAT WE DELIVER
Three outcomes. Measurable results.
We help ambitious scale-ups unlock sustainable growth by improving revenue performance, strengthening commercial strategy, and increasing long-term business valuation.
Revenue & Profit Growth
We build the foundations for scalable, predictable growth.
Clear business strategy with prioritised initiatives aligned to your ambition
Sales strategy including pricing, commercial models, ROI frameworks, and optimised sales processes
Financial strategy covering bootstrapping, debt, VC funding, and fundraising preparation
Increased Valuation Multiple
We help you become a more valuable, investable, and exit-ready business.
Business and revenue model transformation & positioning
Exit readiness planning, including acquirer alignment and deal structuring
Succession planning to reduce dependency on founders and leadership individuals
Time Back to Leadership
We take ownership of critical initiatives so your leadership team can focus on what matters most.
Hands-on execution of key strategic initiatives
Organisational design and leadership coaching
Board preparation, reporting systems, forecasting, and decision frameworks
MEET OUR TEAM
A Team of Proven Operators, Strategists & Scale Specialists
Pierre Bouché
Scale-up strategist, NED & MBA lecturer
Pierre is a scale-up strategist, non-executive director, and MBA lecturer who has advised over 500 scale-ups on their highest-impact growth priorities. He has delivered interim leadership that drove 30x growth in just five months. He also serves as a non-executive director and teaches strategy and scaling as an MBA lecturer at ESCP Europe.
Peter Mildon
Founder of successful VC-backed tech company
Peter is the founder of a successful VC-backed tech company. He built VivaCity from the ground up to 130 employees, securing over £45 million in contracts and raising more than £17 million in venture capital. He brings a background in engineering, having graduated from Cambridge with distinction, along with deep experience in operations and scaling.
Ioana Negrila
GTM, BD and sales execution & acceleration
Ioana is a go-to-market, business development, and sales execution specialist. She began her career in enterprise sales at Amazon and AWS before moving into the startup world, where as Head of Sales she scaled a SaaS company's annual recurring revenue from £20K to £3.5M in just 12 months. She specialises in building scalable, repeatable enterprise sales systems with a strong focus on execution.
RECENT WINS
Proven results across the growth journey
94% Retail Growth, Zero Added Marketing Spend
RUNG Strategy partnered with Wave Antiques, a 130-year-old jewellery business to protect a declining wholesale operation and unlock the next phase of retail growth. We expanded capacity to convert existing demand and strengthened the business's operating foundations for the long term. The result: Q2 2026 revenue up 94% year-over-year versus Q2 2025, with no increase in marketing spend, with the business now on track for over 100% year-on-year growth in Q4 2026.
Strategic Exit for an Electric Two-Wheeler Engineering Consultancy
RUNG Strategy partnered with an electric two-wheeler engineering and design consultancy to build a long-term growth strategy, then guided the founders through a complex cross-border sale when a strategic acquirer emerged. We supported the negotiation and deal structure, and introduced a solicitor to handle the documentation, working together from handshake to completion. The result: a successful sale to a leading strategic acquirer, completed in mid-2026 with the founders' personal risk actively minimised across a genuinely complex, multi-entity transaction.
175x ARR Growth in 12 Months
We supported an AI tool for NHS GP services in building its commercial function from the ground up, growing annual recurring revenue 175x in twelve months. With no existing market for the product, this started with proving the need for it and establishing product market fit, before building the sales materials, value proposition, and commercial pricing and terms model from scratch, establishing sales processes and a tailored CRM, and securing champions and case studies that further accelerated growth, alongside hiring and ramping a sales team for the company.
Growing from Startup to Profitable Scaleup
Our RUNG Co-founder, Peter Mildon took his previous business, VivaCity Labs from inception to securing over £50m in contracts and raising £17.5m in VC over a decade. He has hired hundreds of employees, built scalable business systems, and helped managed the venture backed business to profitability.
Ready to unlock your next stage of growth?
We'd love to offer you a free hour to meet and explore the biggest problems you face today and dig into where you are, what's working, and what might be getting in the way of the next stage. Come away with a fresh perspective and a few practical next steps, whether or not we end up working together.​